Market Strategy

Pangea’s market strategy in this phase is deliberately non-political, aiming to attract tech-savvy citizens, developers, and organizations interested in secure digital identity solutions and efficient DAO creation tools. The focus shifts towards citizen adoption through application adoption, on-boarding applications that utilise the security and privacy benefits of Pangea Passport and Pangea DAO, and subsequently on-boarding their users.

Community engagement and partnerships will still focus on the human enthusiasm for the moral reasons behind the project, creating hype and dialogue around Pangea, especially in preparation for the next phase. This phase will concentrate on positive use cases and building reputable credibility with large institutions and governments to foster trust. Another crucial part of this strategy is to gain acceptance of the underlying technology, Tonomy, by utilizing its white-label feature to deploy ecosystems.

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